Interaction Between the 3 Levels

This is a product design by Rafael Morgan called the Killer Closet that uses the primary tools that make the anatomy of a this visual message apparent. The representational is displayed as two different ideas. The main idea that this product represents is a unique closet. This closet also represents the old school magician sword trick. The magic sword trick closet represents how the closet can transform magically to accommodate several different items. This representational of a closet is inspired by the deadly magician trick. The viewer is interested in the various ways the closet can transform. Because this closet is not your average closet, the representation of the symbolic of a dead figure and the idea of the sword trick tie into the other levels of visual communication. The abstract idea of this product has an underlying message of a magic and demonic representation. The trick itself is very dangerous to attempt, and this is why magician perform them. Because the impact of the abstract idea is something magical, the impact is the shelves are moveable. Its impact is the concept of the magician also. How they are able to perform the illusions they do is taken into consideration in this product. The symbol of the dead figure and the representation of the magic trick display the abstract idea of how the closet can work in different ways apparent. Lastly, the symbol of a man with X's through his eyes denotes that he is dead. Because this is drawn on the outside of the closet, its impact is that this closet is dangerous. The other idea of the sword trick signifies that the closet is also magical. The symbolic idea of magic and transformation is relative to the other visual levels of communication because it derives from the representational product and the abstract idea behind the representation.