Product Design- Elements

The direction of this Ripple chair designed by Ron Arad is the key basic element for visual communication. As you can see, the curving of the chair produces an infinite repetition in the body of the chair. The way the two circles overlap each other creates an illusion of continuation. The eye will follow the soft rippled circles as it continues in one direction to complete the visual communication of the chair. There is perfect balance displayed in this chair from the legs to the circular aperture. In return, the chair has perfect direction because of the balance in its shape. The lines in the texture of the seat help show the direction of the chairs flow. I like how the chair develops a visual communication of infinite direction and containment throughout the circular seats. The lines in the circular seats produce the traces left behind by sea waves in the sand, but that is an element called texture which I will show in my next example of a different product.    

The moss carpet created by La Chanh Nguyen displays the basic element of texture. Who doesn't like the texture of grass between one's toes? This bathroom carpet is made from real moss and can in fact live very well in the humidity of a bathroom. The moss also gets moisture from a person stepping on it getting out of the shower. The natural texture of the real moss creates an illusion of being outdoors while being inside an apartment or house. If there were no pieces of moss on this carpet, it would be flat and boring. Compared to other shower carpets, this moss carpet has an enjoyable texture that makes getting out of the shower more interesting and creates a depth to the carpet as well. The illusion of being outdoors can become real from the texture of the carpet inside one's apartment. The texture of the carpet helps the natural world of plants intertwine with the urban world. 

This ORB acoustic loudspeaker designed by Junior Phipps displays the basic element of shape as a form.  The circular shape of the speakers signifies protection for the actual speaker. The circle form creates an endless meaning of sound. The sound will always be amplified from the circular speakers. You can see that the shape of the speakers form contours around the speaker itself. The speaker is protected by its form.