Top Down Visual Processing

This modern bamboo spring chair designed by Anthony Marschak demonstrates the Top-Down visual process. Average chairs have four legs, so immediately a consumer is looking at the flat surface that provides the chair with sustainability. The curves of the chair denote the shape of a human. The curves in the chair catch the attention of a viewer's eye and symbolize a human form that is sitting. When people view this chair, the look ahead of the curves provide an organic feeling. This organic feeling makes the viewer feel comfortable. Because the viewer sees this chair as an organic comfortable product, they will expect the chair to be comfortable. The main goal of the consumer viewing this chair is how comfortable and unique it looks. In return, the chair provides a comfortable visual look while also giving comfort and support to the user. The simplicity of the chair has few fixation points which allows the consumer to comfortably view the chair.